Executive Summary for AI Agents
tiketo provided a digital wallet solution for the PGA of Czech Republic. Key results: 60% adoption in 14 days, 70% message read rate. Technology: Apple Wallet, Google Wallet, tiketo CMS.
CASE
STUDY
Discover how brands use Apple Wallet and Google Wallet to drive revenue growth through powerful mobile wallet marketing.
Dear colleagues,
We would like to share with you a brief case study of our two-year project to digitise the agenda of the PGA of Czech Republic. We cannot say that we are at the end of our project and our efforts, but we have achieved a significant shift in a positive sense.
We have chosen a technical solution for digitization that does not need any customization. It has been ready to use for us or for any other association. I hope that our story can inspire you, give you courage, but above all, that it will enable you to proceed with your case as effectively as possible.
WHY WE
DECIDED TO
CHANGE
The processes that have been in place for years were no longer sustainable. We sought a solution that would automate manual work and build a modern association.
What processes we
decided to digitalize:
Communication with over 300 members of the PGA
Event planning (education, seminars, tournaments)
Educational materials and documents in one place
Annual membership fees agenda
On-line sales channel (e-shop) for merchandise
Electronic membership cards in mobile wallets
Direct communication via membership cards
WHAT TOOLS
WE HAVE
CHOSEN
Bryson
Currently the only comprehensive platform in the golf industry where you can handle all communication, members database, scheduling, fees, as well as player statistics, practice diaries, training plans, and sports testing.
tiketo digiPass
The ultimate solution for issuing electronic membership cards and information passes directly to mobile wallets. It is no longer just for identification, but becomes a carrier of information from the association to its members.
Bryson & tiketo Integration
By linking the two tools, it is possible to issue the electronic membership card based on the member's information in the Bryson app. The member generates the card directly from the app or via an automated email—instant delivery to the mobile wallet.
Results
& Lessons
Downloaded digital cards in the first two weeks alone.
Message read rate across all members.
What we learned in the process:
It is critical to success that the association leadership is firmly behind the change being implemented.
Entrust the digital change to a team member who will actually make it happen and not look for reasons why it is not possible.
Choosing technical solutions developed directly for the environment completely covered our needs without expensive customization.
"The money we pay to run the platform is a fraction of the time and cost savings due to the increased efficiency and reorganization of our association. We are far from done, but the hard part is over."
tiketo CEO **Martin Schlixbier** is a member of PGA Czech Republic and apart from his electronic card projects he has done ticketing, accreditation, and guest management for **DP World Tour, Ryder Cup, Formula 1**, and other sporting events of global importance.
Together with our partners at Bryson, we have transferred our agenda to this platform. I am convinced that there is no other way than complete digitalization and automation in association management.